Email & newsletters
From a first launch email to a regular customer newsletter, every message needs a useful next step. Scurry helps you turn that destination into a manageable short link, while the free UTM builder gives your website analytics the campaign details it needs.
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Use a consistent source such as newsletter, email as the medium, and a campaign name that identifies the send or promotion. When the destination website has compatible analytics, those tags help connect incoming visits to your email campaign. Keep naming consistent across your team so reports stay useful.
Two calls to action can lead to the same page and still play different roles. Add a content value such as hero_button or footer_link to distinguish their placements in your website analytics. Shorten each tagged URL separately if you also want individual click totals in your Scurry account.
A short address is particularly useful in plain-text emails and printed follow-ups. In HTML emails, use descriptive link text so readers know what to expect. Some email services wrap links in their own tracking URL, so always send yourself a test and check the final destination before sending to your list.
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